Questex wins 2023 UFI Digital Innovation Award

Each year, the UFI Digital Innovation Working Group receives dozens of submissions, and the winner is chosen based on their ability to present innovative strategies that best demonstrate how companies can use technology to deliver measurable impact on a trade show’s performance as well as how these learnings can be implemented by the entire industry.

This year’s award topic was “Digital innovations that deliver a business impact”, and the jury selected technology company Questex for their ‘Q Activate’ submission. ‘Q Activate’ is a proprietary platform, which predicts trending topics and behaviours and taps into vertical market expertise to engage delegates.

“There were so many exceptional and well-deserving finalists, we are extremely honored to be recognised as the winner of the 2023 UFI Digital Innovation Award. This truly means a great deal to our entire company,” said Rhonda Wunderlin (pictured), senior vice president, Performance Marketing, Questex.

Matthias Tesi Baur, chair of the UFI Digital Innovation Working Group, comments, “I was deeply impressed by the holistic approach of Questex’s application from the first analysis of what the companies’ data situation is to the vision of how data can contribute to a better customer experience.”

“The application describes truly a light-tower project in our industry in capturing, analysing, processing data to create better services with proven results. Congratulations Questex for winning the 2023 UFI Digital Innovation Award.”

The jury also recognised four finalists for the quality of their submissions: August Robotics, DLG Exhibitions & Events (Group) Co., Ltd., IFEMA MADRID and Koelnmesse.

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25/07/2023 Fonte: exhibitionnews.uk

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